the brand attributes, product connotation, added value, after-sales service
and other aspects of sanitary
ware are considered to be quite close to the home appliance
industry, it is often used to compare with
the home appliance industry. In recent years, the
sanitary industry has begun to absorb more and more
advanced marketing concepts and practices of
other industries, such as home appliances, mainly in the
1. From the perspective of the degree of participation, there are more and more enterprises participating in the end-user advertising. From the perspective of the direction of advertising, more and more attention is paid to the advertising for the end-user, from industry magazines, newspapers to various home fashion magazines, from giant outdoor posters beside the airport road to TV advertisements, while TV advertisements are more from With the promotion of local TV stations to CCTV, the content of advertisements is increasing. All sanitary brands hope to guide and cultivate consumers' cognition and acceptance of their sanitary products through advertising to target audiences.
2. After sales service has become a more and more important card for bathroom manufacturers compared with the after-sales service that has been done in place in the electronic industry. The after-sales service provided by domestic bathroom manufacturers has just begun, and there is still a lot of room to learn from the home appliance industry. At present, the after-sales service of domestic sanitary brand depends on dealers' self-control, so the service level is uneven. Most bathroom brands only stay at the level of traditional commodity sales, and the concept of service is just to help installation and maintenance, so-called "after-sales service", which has no shape A complete and mature service marketing system is far from enough for bathroom, a professional household product. From shopping guide to installation to maintenance, it is not familiar to ordinary consumers and can be completed by themselves. As the bathroom products become more intelligent, the technical structure is more and more complex, and the supporting and innovation of services are more important. It can be predicted that the era of service economy has come, and service will become a sign of the maturity of the bathroom market. Throughout today's bathroom market, who has the service, who can provide more added value for consumers, who will become the real king of the market.
3. More and more professional managers are identifying with the development space of the bathroom industry, and more and more manufacturers are also increasingly identifying with the value brought by the cross industry professional managers, which can not be replaced by empiricism. In recent years, senior managers have appeared in some bathroom brands The strategic arrangement in which the professional managers from other industries work side by side. Paying attention to training is also a potential demand for bathroom products. The specialization and humanization of bathroom products make this kind of training very necessary. In recent years, some large factories will invite training consultants to carry out internal marketing practical training. On the other hand, the high cultural connotation of bathroom products also determines the higher requirements for dealers. At present, the customer groups of bathroom dealers are relatively wall tile dealers For the group, the education level should be higher, more delicate and professional. And the learning awareness of dealers has also been greatly improved.